In the second part of the interview (members only content) I talk in more detail about sponsorship activation – an area of specialization that I am particularly passionate about. The majority of corporate events are only possible with the support of sponsors, and as event organizers, we are in a position to maximize their involvement and help them achieve their return on investment. Moreover, with meaningful integration, sponsors can really enhance the event experience for all guests. Silvia and I discuss how this can be done within a framework for managing all partners’ expectations, understanding your audiences needs, and being creative.
I welcome your comments and feedback, along with any insights that you’ve learnt along the way!