How’s my writing?

It’s appropriate that my first post in 2 years is inspired by a professional writing course led by Jeanmarie Alessi.  Writing is a discipline you need to work at constantly.  As Jeanmarie says, “It’s just like going to the gym: It’s not always easy to get started, but it sure feels great when you’re done”.

Good writing also requires a good process.  Our marketing team have been focusing a lot on value propositions and messaging maps over the past few months – I can’t even start writing without these tools now.  But it’s still daunting to stare at that blank page and know that a deadline is looming to ‘get something out’.  And more daunting still, you only have a few fleeting seconds of your customers attention to get your message across.  For that reason alone, clarity is key!

I didn't have time to write a short letter, so I wrote a long one instead.  Mark Twain

I’m glad to know we’re not alone in our writing challenges, and relieved to have a clear framework for editing.

I’m also inspired to start blogging again as I head back to the classroom at General Assembly.  2018 will be a year of continued learning, and I look forward to writing more about my journey here.