It’s appropriate that my first post in 2 years is inspired by a professional writing course led by Jeanmarie Alessi. Writing is a discipline you need to work at constantly. As Jeanmarie says, “It’s just like going to the gym: It’s not always easy to get started, but it sure feels great when you’re done”.
Good writing also requires a good process. Our marketing team have been focusing a lot on value propositions and messaging maps over the past few months – I can’t even start writing without these tools now. But it’s still daunting to stare at that blank page and know that a deadline is looming to ‘get something out’. And more daunting still, you only have a few fleeting seconds of your customers attention to get your message across. For that reason alone, clarity is key!
I’m glad to know we’re not alone in our writing challenges, and relieved to have a clear framework for editing.
I’m also inspired to start blogging again as I head back to the classroom at General Assembly. 2018 will be a year of continued learning, and I look forward to writing more about my journey here.